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IronKernel Platform

CRM module

CRM is IronKernel's commercial system for logistics and industrial B2B growth.

Business outcome

The commercial front door. Win high-margin freight by connecting sales directly to live fleet capacity and operational readiness.

Execution-Aware Sales

Capability pillars

  • Intake & Qualification
  • Accounts & Contacts
  • Opportunity Lifecycle
  • Activity & Tasking

Workflow highlights

  • Intake and Qualification workflow
  • Conversion and Provisioning workflow
  • Accounts & Contacts workflow

Feature pages

Each deep product includes feature pages with problem/capability flow and evidence references.

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Intake and Qualification

Initial CRM intake proto contracts scaffolded (crm.intake.v1).

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Conversion and Provisioning

Closed-won fan-out into operational products via explicit domain events and reference linking.

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Accounts & Contacts

Commercial account and contact lifecycle with B2B segmentation and ownership.

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Opportunity Lifecycle

Stage-based progression for logistics B2B sales motions, lane-native qualification, and conversion control points.

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Activity & Tasking

Opportunity/account timeline tracking with owner task workflows and SLA visibility.

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Integrations & External CRM Adapters

Provider adapters (HubSpot/Salesforce and future systems) with mapping, retry, and state tracking.

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Analytics & Commercial Health

Funnel visibility, response SLA, and lifecycle health tied to operational outcomes.

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Continuity routes

Power-pair routes compress solution continuity into evaluation runbooks for this product.

Proof model

Product-level proof

  • CRM modules support intake processing, route projection, and qualification lifecycle evidence.

    verified

    docs/products/crm/product.md · Module Catalog > Intake & Qualification

    Code: backend/services/crm/internal/modules/intake

    Contract: proto/crm/intake/v1

  • CRM intake and qualification flows are implemented in dedicated modules and contracts.

    verified

    docs/products/crm/product.md · Module Catalog > Intake & Qualification

    Code: backend/services/crm/internal/modules/intake

    Contract: proto/crm/intake/v1

  • CRM opportunity routing and qualification state transitions are implemented in pipeline services.

    verified

    docs/products/crm/product.md · Module Catalog > Opportunity Lifecycle

    Code: backend/services/crm/internal/modules/pipeline

    Contract: proto/crm/accounts/v1

  • CRM conversion and provisioning logic is implemented with explicit module boundaries.

    verified

    docs/products/crm/product.md · Module Catalog > Conversion & Provisioning

    Code: backend/services/crm/internal/modules/conversion

    Contract: proto/crm/accounts/v1

  • CRM account and contact workflows are implemented and exposed through conversion-capable APIs.

    verified

    docs/products/crm/product.md · Module Catalog > Accounts & Contacts

    Code: backend/services/crm/internal/modules/conversion

    Contract: proto/crm/accounts/v1

  • CRM activity and tasking pipelines are coordinated through projection and integration modules.

    verified

    docs/products/crm/product.md · Module Catalog > Activity & Tasking

    Code: backend/services/crm/internal/modules/intake

    Contract: proto/crm/intake/v1

  • CRM analytics and commercial health signals include module-level event and conversion-state surfaces.

    verified

    docs/products/crm/product.md · Module Catalog > Analytics & Commercial Health

    Code: backend/services/crm/internal/clients/projections

    Contract: proto/crm/intake/v1

  • CRM integration adapters are implemented for external CRM handoff and transport parity.

    verified

    docs/products/crm/product.md · Module Catalog > Integrations & External CRM Adapters

    Code: backend/services/crm/internal/modules/integrations

    Contract: proto/crm/integrations/v1