CRM: Accounts & Contacts
Commercial account and contact lifecycle with B2B segmentation and ownership.
Capability
How it works
- 1 Initial CRM account proto contract scaffolded (crm.accounts.v1) with explicit external_refs for cross-product navigation references.
- 2 Initial CRM relational schema added for crm_accounts and crm_contacts with organization scoping and SQLC model generation.
Operational outcomes
- Initial CRM account proto contract scaffolded (crm.accounts.v1) with explicit external_refs for cross-product navigation references.
- Initial CRM relational schema added for crm_accounts and crm_contacts with organization scoping and SQLC model generation.
Integration boundaries
- Intake & Qualification
- Accounts & Contacts
Proof model
Feature-level proof
Accounts & Contacts scope is defined in product module catalog.
verified
docs/products/crm/product.md · Module Catalog > Accounts & Contacts
CRM modules support intake processing, route projection, and qualification lifecycle evidence.
verified
docs/products/crm/product.md · Module Catalog > Intake & Qualification
Code: backend/services/crm/internal/modules/intake
Contract: proto/crm/intake/v1
CRM intake and qualification flows are implemented in dedicated modules and contracts.
verified
docs/products/crm/product.md · Module Catalog > Intake & Qualification
Code: backend/services/crm/internal/modules/intake
Contract: proto/crm/intake/v1
Solution routes that reuse this feature
Open these solution and feature-map routes to test this behavior in end-to-end buyer workflows (1).
Commercial to execution
Outcome: Converted commercial records move into execution with less re-entry and clearer ownership.
Commercial handoff friction drops when conversion and execution planning are connected by shared identifiers.
Continuity routes for this capability
Route-level continuity checks where this feature appears in product-pair workflows.
Revenue-to-Execution
Formula: Execution-Aware Sales -> Load Lifecycle
Open continuity routeZero-to-Onboarded
Formula: CRM -> TMS
Open continuity routeOperational validation path
Use adjacent feature and solution routes to inspect how this capability participates in cross-product execution.