IronKernel Platform

CRM: Analytics & Commercial Health

Funnel visibility, response SLA, and lifecycle health tied to operational outcomes.

Problem

Funnel visibility, response SLA, and lifecycle health tied to operational outcomes.

Funnel visibility, response SLA, and lifecycle health tied to operational outcomes.

1 Opportunity lane coverage fit-scoring read model added with weighted scoring (strong_fit/moderate_fit/weak_fit/gap_risk) and per-lane rationale.
2 CRM opportunity board now surfaces coverage_fit summaries including matched lanes, weighted weekly-load coverage, and gap notes...
3 CRM computes coverage from TMS carrier network via on-demand LaneService/SearchCarriersByLane lookups, preserving TMS ownership of operational...
4 CRM account-health read model now ingests TMS/CMMS projection events (tms.crm.account_health.projected, cmms.crm.account_health.projected) from conversion/rename triggers plus periodic...

Opportunity lane coverage fit-scoring read model added with weighted scoring (strong_fit/moderate_fit/weak_fit/gap_risk) and per-lane rationale.
CRM opportunity board now surfaces coverage_fit summaries including matched lanes, weighted weekly-load coverage, and gap notes...
CRM computes coverage from TMS carrier network via on-demand LaneService/SearchCarriersByLane lookups, preserving TMS ownership of operational...

Feature-level proof

Analytics & Commercial Health scope is defined in product module catalog.
verified
docs/products/crm/product.md · Module Catalog > Analytics & Commercial Health
CRM modules support intake processing, route projection, and qualification lifecycle evidence.
verified
docs/products/crm/product.md · Module Catalog > Intake & Qualification
Code: backend/services/crm/internal/modules/intake
Contract: proto/crm/intake/v1
CRM intake and qualification flows are implemented in dedicated modules and contracts.
verified
docs/products/crm/product.md · Module Catalog > Intake & Qualification
Code: backend/services/crm/internal/modules/intake
Contract: proto/crm/intake/v1

Open these solution and feature-map routes to test this behavior in end-to-end buyer workflows (1).

Commercial to execution

Outcome: Converted commercial records move into execution with less re-entry and clearer ownership.

Commercial handoff friction drops when conversion and execution planning are connected by shared identifiers.

Route-level continuity checks where this feature appears in product-pair workflows.

Revenue-to-Execution

Formula: Execution-Aware Sales -> Load Lifecycle

Zero-to-Onboarded

Formula: CRM -> TMS

Use adjacent feature and solution routes to inspect how this capability participates in cross-product execution.