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Journey Playbooks | IronKernel Solutions

Persona journey playbooks that connect platform architecture, solution pathways, and feature-level proof into one evaluation flow.

Executive Leadership journey playbook

Evaluate network-level profitability, operating risk, and system coherence across commercial and execution teams.

Objective: Unified operational narrative from conversion to execution.

  • Stage 1: Platform guardrails
  • Stage 2: Solution activation
  • Stage 3: Feature verification
Open journey playbook Solution persona brief Platform persona brief Benchmark pack Case-study pack

Journey proof

  • Executive value framing and cross-product synergies are mapped for commercial and operational leadership.

    verified

    docs/marketing/value-map.md · The CEO / Business Owner

  • Platform documentation defines reusable contract-oriented building blocks.

    verified

    docs/products/ironkernel/product.md · Product Role in the Platform

    Contract: proto/*/*/v1

  • Crew ownership and decision boundaries are defined as normative behavior.

    verified

    docs/products/crew/product.md · Canonical Ownership & Decision Boundaries (Normative)

Operations and Dispatch journey playbook

Stabilize day-to-day execution by linking dispatch actions with readiness, yard, and field continuity signals.

Objective: Higher-confidence assignments with fewer preventable exceptions.

  • Stage 1: Platform guardrails
  • Stage 2: Solution activation
  • Stage 3: Feature verification
Open journey playbook Solution persona brief Platform persona brief Benchmark pack Case-study pack

Journey proof

  • Operational manager pain points and solution framing are defined in the value map.

    verified

    docs/marketing/value-map.md · The Operations / Dispatch Manager

  • Routing provider module is documented and implemented as shared platform capability.

    verified

    docs/products/ironkernel/product.md · Module Catalog > Routing Provider

    Code: backend/libs/routing

  • Geofence engine module is documented and implemented for cross-product use.

    verified

    docs/products/ironkernel/product.md · Module Catalog > Geofence Engine

    Code: backend/libs/geofence

Safety and Compliance journey playbook

Enforce hard operational gates and preserve audit-ready evidence across readiness, maintenance, and execution workflows.

Objective: Stronger fail-closed dispatch controls tied to readiness signals.

  • Stage 1: Platform guardrails
  • Stage 2: Solution activation
  • Stage 3: Feature verification
Open journey playbook Solution persona brief Platform persona brief Benchmark pack Case-study pack

Journey proof

  • Safety and compliance buyer narrative is mapped with explicit gating and audit outcomes.

    verified

    docs/marketing/value-map.md · The Safety & Compliance Director

  • Platform documentation defines reusable contract-oriented building blocks.

    verified

    docs/products/ironkernel/product.md · Product Role in the Platform

    Contract: proto/*/*/v1

  • Crew ownership and decision boundaries are defined as normative behavior.

    verified

    docs/products/crew/product.md · Canonical Ownership & Decision Boundaries (Normative)

Billing and Finance journey playbook

Protect cash flow and billing integrity by connecting dwell, document, and execution evidence to revenue events.

Objective: Higher confidence in event-to-billing continuity.

  • Stage 1: Platform guardrails
  • Stage 2: Solution activation
  • Stage 3: Feature verification
Open journey playbook Solution persona brief Platform persona brief Benchmark pack Case-study pack

Journey proof

  • Finance and billing value framing links execution evidence to revenue capture workflows.

    verified

    docs/marketing/value-map.md · The Billing & Finance Lead

  • Platform documentation defines reusable contract-oriented building blocks.

    verified

    docs/products/ironkernel/product.md · Product Role in the Platform

    Contract: proto/*/*/v1

  • Routing provider module is documented and implemented as shared platform capability.

    verified

    docs/products/ironkernel/product.md · Module Catalog > Routing Provider

    Code: backend/libs/routing

How to use journey routes

Each playbook is designed as a practical buyer workflow, not a static content page.

  1. 1. Confirm platform guardrails

    Start with platform route checks to validate contract and ownership assumptions before workflow debate.

  2. 2. Walk linked solution briefs

    Review outcome framing and validation checklists tied to the persona priorities.

  3. 3. Verify feature behavior

    Open product and feature routes linked in each stage to inspect implementation depth.

Benchmark pack alignment

Each persona journey has a companion benchmark pack for recurring scorecard and operating-review cadence.

Executive Leadership Benchmark Pack

Scorecard and operating-review cadence for executive teams validating margin control, cross-product coherence, and risk posture.

Open benchmark pack

Operations and Dispatch Benchmark Pack

Operational scorecard and review cadence for dispatch teams balancing assignment quality, throughput control, and exception response.

Open benchmark pack

Safety and Compliance Benchmark Pack

Benchmark scorecard and operating cadence for compliance teams enforcing deterministic gates and audit-ready evidence continuity.

Open benchmark pack

Billing and Finance Benchmark Pack

Scorecard and operating-review cadence for finance teams protecting revenue integrity and accelerating settlement with operational proof.

Open benchmark pack

Case-study alignment

Case-study packs convert journey and benchmark evidence into objection-handling narratives for buyer sessions.

Executive Leadership Case Study Pack

Executive-ready case-study narrative that answers risk, ROI-confidence, and cross-team accountability objections.

Open case-study pack

Operations and Dispatch Case Study Pack

Dispatch-focused case-study pack for handling objections about assignment reliability, throughput drift, and exception response speed.

Open case-study pack

Safety and Compliance Case Study Pack

Compliance-oriented case-study pack for objection handling around fail-closed controls, audit packet speed, and ownership traceability.

Open case-study pack

Billing and Finance Case Study Pack

Finance-ready case-study pack for handling objections around leakage recovery, dispute resolution speed, and event-to-revenue integrity.

Open case-study pack

Proof-library alignment

Industry proof libraries package journey evidence into reusable demo scripts aligned to conversion and benchmark flows.

For-Hire Carrier Proof Library

Evidence narratives and demo scripts for carrier teams validating dispatch quality, conversion continuity, and revenue-event capture.

Open proof library

Private Fleet Proof Library

Proof narratives and demo flow for fleet teams balancing readiness assurance, maintenance continuity, and site throughput.

Open proof library

Industrial Service Proof Library

Reliability-oriented proof narratives and demo scripts for teams validating maintenance, field continuity, and compliance controls.

Open proof library

Yard-Centric Distribution Proof Library

Distribution-focused evidence narratives and demo script for teams proving throughput control and event-to-revenue continuity.

Open proof library