Executive Leadership journey playbook
Evaluate network-level profitability, operating risk, and system coherence across commercial and execution teams.
Success signals
- Unified operational narrative from conversion to execution.
- Faster intervention on cross-product execution drift.
- Stronger confidence in governance and reliability posture.
Stage 1: Platform guardrails
Set architectural boundaries and shared runtime expectations before workflow tuning.
Proto-first operational contracts
Cross-product workflows are grounded in explicit contracts that keep operational behavior consistent between products.
Open routeOperational ownership boundaries
Product ownership boundaries are explicit so dispatch, maintenance, yard, and personnel decisions stay consistent.
Open routeStage 2: Solution activation
Run solution playbooks that connect persona priorities to workflow-level outcomes.
Commercial to execution
Converted commercial records move into execution with less re-entry and clearer ownership.
Open routeDispatch confidence
Dispatch decisions are anchored in shared readiness and asset state before assignment.
Open routeMaintenance and dispatchability
Asset maintenance posture and dispatchability context remain visible through execution windows.
Open routeStage 3: Feature verification
Validate route-level behavior in product and feature pages tied to these solutions.
Intake and Qualification
Verify the feature route used in the commercial to execution pathway.
Open routeConversion and Provisioning
Verify the feature route used in the commercial to execution pathway.
Open routeLoad Lifecycle and Planning
Verify the feature route used in the commercial to execution pathway.
Open routeDispatch Operations
Verify the feature route used in the dispatch confidence pathway.
Open routeRoute continuity checks
Use these quick checks to confirm the journey preserves platform and solution context.
Proof model
Journey-level proof
Executive value framing and cross-product synergies are mapped for commercial and operational leadership.
verified
docs/marketing/value-map.md · The CEO / Business Owner
Platform documentation defines reusable contract-oriented building blocks.
verified
docs/products/ironkernel/product.md · Product Role in the Platform
Contract: proto/*/*/v1
Crew ownership and decision boundaries are defined as normative behavior.
verified
docs/products/crew/product.md · Canonical Ownership & Decision Boundaries (Normative)
CMMS integration contracts define cross-product operational boundaries.
verified
docs/products/cmms/product.md · Cross-Product Integration Contracts
CRM modules support intake processing, route projection, and qualification lifecycle evidence.
verified
docs/products/crm/product.md · Module Catalog > Intake & Qualification
Code: backend/services/crm/internal/modules/intake
Contract: proto/crm/intake/v1
CRM intake and qualification flows are implemented in dedicated modules and contracts.
verified
docs/products/crm/product.md · Module Catalog > Intake & Qualification
Code: backend/services/crm/internal/modules/intake
Contract: proto/crm/intake/v1
Continue persona evaluation
Move between journey, solution-persona, and platform-persona routes to compare narrative and architecture perspectives.