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Customer decision kit

A pre-sales sequence to turn prospect confidence into a practical move decision.

Start with this order

Four steps your team can follow in one working session.

Define who owns the decision

Pick one executive sponsor and one operational owner before reading route proofs.

Align a customer segment and persona lane

Open a segment and role path that matches the first rollout target.

Validate continuity

Walk solution, platform, and product continuities where the same problem appears.

Build your evidence brief

Collect proofs, objections, and readiness checks into one decision note.

Recommended sequence

A practical path from problem framing to decision artifact.

  1. 1) Pick a customer lane using /for-customers.
  2. 2) Open a 4-week quick-start path for stakeholder-ready continuity.
  3. 3) Validate at least one mapped solution with benchmark and proof references.
  4. 4) Package decision signals into one review-ready note.
Open customer hub Open quick-start path

Top personas for first pass

Use one role lane for decision ownership and one for operations.

Executive Leadership

Evaluate network-level profitability, operating risk, and system coherence across commercial and execution teams.

Key outcome

Unified operational narrative from conversion to execution.

Open persona lane

Operations and Dispatch

Stabilize day-to-day execution by linking dispatch actions with readiness, yard, and field continuity signals.

Key outcome

Higher-confidence assignments with fewer preventable exceptions.

Open persona lane

Safety and Compliance

Enforce hard operational gates and preserve audit-ready evidence across readiness, maintenance, and execution workflows.

Key outcome

Stronger fail-closed dispatch controls tied to readiness signals.

Open persona lane

Top segments for first pass

Match one operating model before broad stakeholder reviews.

For-Hire Carrier Pack

Asset-based and brokered carriers

Primary outcome

Faster shipper onboarding from commercial conversion into execution lanes.

Segment lane Conversion kit

Private Fleet Operations Pack

Shipper-owned fleets and dedicated networks

Primary outcome

Higher confidence in assignment readiness before fleet dispatch actions.

Segment lane Conversion kit

Industrial Service Network Pack

Field service and equipment reliability networks

Primary outcome

Shared readiness posture between maintenance and dispatch planning.

Segment lane Conversion kit

Decision evidence pack

Claims and source links to bring into the first-stage review.

Decision kit proof set

  • Commercial handoff and execution continuity are defined as cross-product value pathways.

    verified

    docs/marketing/value-map.md · The CEO / Business Owner

  • Operations and safety personas are mapped to deterministic readiness and throughput pathways.

    verified

    docs/marketing/value-map.md · The Operations / Dispatch Manager

  • Maintenance, dispatchability, and field continuity are modeled as integrated operational pathways.

    verified

    docs/marketing/value-map.md · Cross-Product Synergy Examples

  • Yard and finance buyers share event-to-revenue continuity priorities in the value map.

    verified

    docs/marketing/value-map.md · The Billing & Finance Lead

  • Executive value framing and cross-product synergies are mapped for commercial and operational leadership.

    verified

    docs/marketing/value-map.md · The CEO / Business Owner

  • Operational manager pain points and solution framing are defined in the value map.

    verified

    docs/marketing/value-map.md · The Operations / Dispatch Manager

  • Safety and compliance buyer narrative is mapped with explicit gating and audit outcomes.

    verified

    docs/marketing/value-map.md · The Safety & Compliance Director

  • Finance and billing value framing links execution evidence to revenue capture workflows.

    verified

    docs/marketing/value-map.md · The Billing & Finance Lead

Use this set as a baseline and expand with segment-level continuity routes for each stakeholder group.