Start from role-specific concerns, then follow mapped solution routes and implementation proof.
Evaluate network-level profitability, operating risk, and system coherence across commercial and execution teams.
Primary objective
Map to 3 solution route(s).
Decision lens
Margin protection through coordinated capacity decisions.
Expected outcome
Unified operational narrative from conversion to execution.
Stabilize day-to-day execution by linking dispatch actions with readiness, yard, and field continuity signals.
Primary objective
Map to 3 solution route(s).
Decision lens
Assignment quality under live operational pressure.
Expected outcome
Higher-confidence assignments with fewer preventable exceptions.
Enforce hard operational gates and preserve audit-ready evidence across readiness, maintenance, and execution workflows.
Primary objective
Map to 3 solution route(s).
Decision lens
Deterministic compliance gating before assignment.
Expected outcome
Stronger fail-closed dispatch controls tied to readiness signals.
Protect cash flow and billing integrity by connecting dwell, document, and execution evidence to revenue events.
Primary objective
Map to 3 solution route(s).
Decision lens
Faster capture of billable execution events.
Expected outcome
Higher confidence in event-to-billing continuity.
Use this when your buyer team is still deciding which lane to open first.
Execution-first teams
Start with the first two personas in your current incident or dispatch workflow and map direct solution routes.
Open first mapped laneCommercial alignment
Start with finance or executive personas and attach proof from benchmark and case-study packs.
Open benchmark packsCross-team review
Open one execution persona and one platform persona, then sync on platform focus areas and launch criteria.
Recommended: 2 lanes in parallel
Use this sequence when stakeholders from different functions review the same evidence.
1) Align on outcomes
Pick the primary persona and open their lane for role-specific priorities and pain points.
2) Validate execution fit
Follow linked platform and solution routes before making go/no-go recommendations.
3) Confirm evidence
Use benchmark and case-study packs to prove outcomes and close concerns in writing.
Role-aligned claims to keep executive, operations, and finance conversations on one page.
Persona-level proof
Executive value framing and cross-product synergies are mapped for commercial and operational leadership.
verified
docs/marketing/value-map.md · The CEO / Business Owner
Operational manager pain points and solution framing are defined in the value map.
verified
docs/marketing/value-map.md · The Operations / Dispatch Manager
Safety and compliance buyer narrative is mapped with explicit gating and audit outcomes.
verified
docs/marketing/value-map.md · The Safety & Compliance Director
Finance and billing value framing links execution evidence to revenue capture workflows.
verified
docs/marketing/value-map.md · The Billing & Finance Lead
Carry this bundle into internal reviews before linking the more technical solution and journey layers.